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How To Book Unlimited Appointments Using LinkedIn Outreach In 2024

LinkedIn is the world’s most popular professional networking site. Consequently, it is also one of the world’s most effective customer acquisition channels, especially for B2B companies. Most B2B companies across the globe have already implemented some sort of LinkedIn outbound strategy in their process. However, LinkedIn outreach is not exclusive to the big and mighty companies. In fact, it can also be leveraged, even more effectively, by small companies and even entrepreneurs just starting out. In this guide, we will show you how you can book unlimited qualified appointments by doing outreach on LinkedIn.


1. Pimp Your Profile


The first thing you’ll need is quite an obvious one: a LinkedIn profile. You can’t do outreach on LinkedIn without an account over there. So go ahead and create one if you don’t already have one. If you do, you will need to make your profile LinkedIn-worthy. Remember, first impressions matter and having a LinkedIn profile that shows professionalism is a good start. 


A good LinkedIn profile usually has a formal profile picture on it, a banner representing the company they work for, a headline that clearly states your position or what you do, and a body full of information covering the profile’s education, employment history, and certifications. 


A great LinkedIn profile goes even one step further by adding CTAs, links, featured articles, and reposting content relevant to the niche it operates in. In short, great LinkedIn profiles should work as good or even better than a landing page.


Below are examples of bad, good, and great LinkedIn profiles.


Bad Profile:


An image of a bad LinkedIn profile
Casual profile picture, headline says nothing, no company info nor education either.

Good Profile:


An image of a good LinkedIn profile
Formal picture, good banner, clear headline, company intro and education shown.

Great Profile:


An image of a great LinkedIn profile
Even better picture and headline, shows education and company, and also has a link and CTA.

The effect either a bad or a great LinkedIn profile can have on your LinkedIn outreach is huge. A bad profile will generate ridiculously low acceptance and response rates. Great profiles, on the other hand, will yield 3x the acceptance rates and at least 2x the responses. Naturally, great profiles will often lead to a higher number of qualified appointments.


2. Build Your List


Now that you have a LinkedIn profile that will actually drive conversions, it’s time to focus on your ICP or ideal customer profile. The good thing is, you have the flexibility to test multiple ICPs in your LinkedIn outreach to objectively measure which one performs the best. Try avoiding paralysis by analysis here, it really is not that deep.


For example, if you’re a marketing agency offering lead generation services you will have a wide array of personas you can tackle. From CEOs and CMOs, all the way to more junior positions in sales and marketing. You can also narrow down your ICP by industry, country, or company size. We suggest you test multiple ICPs until you find service or product-market fit


With your ICP determined, you now need to build a prospect or lead list. You have multiple tools like Lusha, Apollo, Sales Navigator, Hunter, or Swordfish AI for this. You can also hire a data miner to do it for you, in case you’d rather avoid covering any software costs and spending time on it. Fiverr has thousands of freelancers that can build the lists for you for nickels and dimes. 


When building a prospect list, make sure to use search filters accordingly, as they will help narrow down your ICP. A niched or narrowed ICP will always out-perform a general one, so always go niche. A quick tip, try to avoid having LinkedIn profiles with no profile pictures on your prospect list, these usually are inactive.


3. Determine Your Approach


The "sell me this pen" meme
How will you "sell the pen" to your lead?

With a profile and a lead list ready, we need to determine our approach and start writing an outreach script. Our outreach script and the words we use will be greatly determined by our ICP. If your ICP is a technical decision-maker, you’ll have to be super specific and professional. If, on the other hand, it is the CEO of a small startup with less than 10 employees, you can give yourself the flexibility of speaking much more informally, as a friend would. 


Your sales copy can have either a positive or negative impact on your LinkedIn outreach. If your sales copy is long, boring, does not provide any value, and feels like spam, then you’ll be ignored or worse, blocked. If your copy is targeted, intentional, to the point, and provides value, you’ll find much better results. 


A good approach for booking unlimited qualified appointments using LinkedIn outreach is by asking genuine questions you can then leeway into a pitch. For example, if I’m an agency owner offering LinkedIn outreach services, I might start by sending a connection request on LinkedIn that says: “Hey Tony, I saw you’re the CEO at Stark Industries (great work, btw). I had a quick question I wanted to ask you, hope that’s cool.” The “quick question” hook leaves the lead intrigued, leading to higher acceptance rates. 


Once the lead accepts my connection request, I can keep it short and ask the question I can then use to leeway into my pitch. In this case, I’d say something like this: “Glad we connected, Tony. Super curious to know, is Stark Industries currently doing cold outbound for relationship building or customer acquisition? Cheers!” 


If the answer is no, then I’d pitch him our lead generation services and have him compare them, unit economics wise, to his current marketing channels. If the answer is a yes, then I’d try to work an angle to scale whatever outbound strategies he is currently running. All in all, my pitch will feel organic and as part of the conversation rather than forced and spammy, as is usually the case when you try selling right from the get go. 


Here’s a pro tip for you: don’t marry an approach. Instead, have a polygamy of approaches you can A/B test and see what works for you best. 


4. Choosing A LinkedIn Automation Tool


A list of LinkedIn automation tools
When it comes to LinkedIn automation tools, you have hundreds to choose from.

Look at you, almost set to book unlimited qualified appointments using LinkedIn outreach, aren’t you? Pump the brakes, there are some final details you’ll need to get out of the way before you officially launch your LinkedIn outreach campaign.


The first one is related to the automation platform you’ll be using, if any at all. An automation platform can make or break your campaigns. A good automation platform will allow you to 100x your LinkedIn outreach campaigns and provide smooth scalability to your growth efforts. A bad automation platform will have the opposite effect. Bad automation platforms can severely limit your acceptance and response rates on LinkedIn and, in worst case scenarios, even get your account banned. Choosing an automation platform is like choosing a wife: you can always get a divorce but often without first losing at least half of what you own. In this case, half of what you own can be the LinkedIn accounts associated with your campaigns and the leads you’ve generated with them.


We have a wide array of articles on our website covering the best and worst LinkedIn automation platforms in the market right now. A few of the good ones include LinkedIn Helper, Skylead, Buzz AI, HeyReach, and Expandi. Most of them offer two week free trials, so you can test them out before you commit to one long-term.


5. Launch, A/B Test, and KPIs


An image displaying LinkedIn KPIs
Your KPIs will be based on whatever your campaign's objective is.

Now that you’ve launched your campaigns you will start generating valuable data that will be measured with KPIs. KPIs are key performance indicators that give you an objective overview over pretty much anything you need. In this case, since we care exclusively about LinkedIn outreach, we will focus on KPIs like: acceptance rates, response rates, booked appointments. That’s it, at least for now.


Acceptance rates vary by industry and target audience, but the golden rule is obvious: always aim for a higher one. This is the first step in your funnel and getting accepted on LinkedIn will allow you to then start the relationship with the potential lead. If you have low acceptance rates try changing the intro message you’re sending with the connection request or pimp your LinkedIn profile to make sure it’s visually aesthetic. First impressions do matter.


For response rates you solely should be focused on your copy and how often it’s creating positive conversations and, most importantly, booked appointments. Shorter and snappier pitches often perform better than long ones. LinkedIn is a social network where the attention span is low, so make sure to capture your lead’s attention quickly instead of boring him with a university thesis statement no one will ever read.


6. Scale Your LinkedIn Outreach


An image showing rented LinkedIn accounts
Scaling with Akountify, renting real LinkedIn accounts.

When you find a winning strategy backed by data and those good old KPIs we’ve been talking about so much, it’s time to scale. Scaling on LinkedIn will require having additional LinkedIn accounts you can use to reach more people on a daily basis. Every account allows you to reach 20 new decision makers per day and a few more via Inmails. You can rent LinkedIn accounts that are either real or fake and scale your outreach. 


Now, the issue is LinkedIn is really strict on fake accounts, like those offered on sites like MirrorProfiles and GetAIA, often getting them permanently banned. So scratch using fake accounts. Your second option would be to use real accounts, backed by real IDs and people. So just like hiring an employee but only paying a fraction of the cost for the use of his LinkedIn account. 


Akountify is the number one provider of real LinkedIn accounts, so you can leverage our services to add more manpower to your LinkedIn outreach campaigns and reach thousands every day. With our profiles you can build your own army of LinkedIn accounts and reach thousands every single day. 


Our suggestion would be using our services once you find a winning campaign and strategy you want to 100x.


7. Grow Your Team


An image showing a VA in the Philippines
You can hire VAs in countries like Argentina, Venezuela, or the Philippines.

As you scale your campaigns something beautiful will happen: you will have more leads and appointments than time in a day to manage. So, naturally, you will be forced to grow your team. A smart approach would be to leverage the power of VAs, or virtual assistants, to automate your entire customer acquisition systems. 


Finding talented VAs is the tricky part, though luckily we have a massive pool of vetted talent specifically experienced in custom acquisition, sales, lead generation, and the art of booking appointments. Feel free to reach out to our team if you need help with this, we would love to help.


By setting up a team of VAs you can completely automate your business and remove yourself from it if you so wish. In short, having a money making machine on the side that can find, pitch, and close new clients for you. VAs can handle everything from client onboardings, support, campaign setups, account management, copywriting, etc. 


Ordinary VAs charge around $500 to $650/month for a full-time commitment. If you’re looking for extraordinary superstars you’d be looking at a monthly cost of around $1,000 to $1,250/month. In perspective, you can build a team of 5 VAs for the cost of 1 SDR hired in countries like the United States, for example.


In A Nutshell...


Great, so if you’ve read all the way through you literally have the map you need to scale your LinkedIn outbound campaigns and book as many appointments in the process. The key main takeaway in this guide are:


  • First impressions matter, so make your profile stand out

  • Build niched lead lists and A/B test A LOT

  • Short and sweet copy will often perform better

  • Scale by renting real LinkedIn accounts

  • Hire VAs to automate your prospecting and lead generation



The most important thing is to take action, so go ahead and do so. A gold mine of leads and new revenue is waiting. 




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